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Client: Hope Wiseman, Founder of Mary and Main

CHALLENGE:

Wiseman requested a press rollout that would highlight her being the youngest, African American woman to own a medicinal marijuana dispensary

SOLUTION:

Milan360 strategized a national press rollout that included press from Rolling Out, EGL, Essence, Black Enterprise, and more, in order to increase brand awareness and client platform engagement prior to the grand opening of the dispensary.

Client: Stephan Speaks, Author and Motivational Speaker

CHALLENGE:

Stephan was in need of national press that would bring more exposure to his 2019 'You Deserve It' tour.

SOLUTION:

Milan360 tackled Stephan's void in media awareness by securing interviews on Sister Circle, 11Alive, Sheen Magazine, Ronne Brown's Girl CEO podcast, and more. 

Client: Jayda Cheaves, Social Media Influencer, Entrepreneur, and Fashion Enthusiast

CHALLENGE:

Building and projecting a more mature brand to challenge any former media portrayal and imagery

SOLUTION:

Milan360 secured several media features that shared Jayda's unique interests as a new mother, and uncovered more of her entrepreneurial interests. Our team orchestrated several interactive events for Jayda's audience to meet the influencer and personally familiarize themselves with her relatable and fun energy.

Client: LeShonda Martin, Founder of WAGcademy -- WAGcademy Conference, Los Angeles, California

CHALLENGE:

Martin was nervous about hiring a publicist for the first time. Her main concern was acquiring press exposure and sponsorships for an Los Angeles-based event, though our company is based in Atlanta - with only 4 weeks to spare.

SOLUTION:

Milan360 created an intentional marketing plan that included mainly television and radio interviews prior to the LA conference. While in LA, we confirmed over 15 major media outlets for event coverage including: Urban Magazine, Sheen Magazine, EGL, Women on the Move, LA Times, Rolling Out, iHeart Radio, Jezebel Magazine, and more. The WAGcademy Conference hosted over 10 vendor activations with a major sponsorship from Bank of America.

Client: Shanice Gaither and Nikki Hightower, Co-Owners of Sac De Lux Consignment Boutique and co-creators of Besties and Business

CHALLENGE:

Obtaining larger brand partnerships in the client's seemingly oversaturated industry

SOLUTION:

Milan360 confirmed an event partnership with Neiman Marcus where the ladies hosted a business workshop teaching local Atlanta business owners how to maximize their business by learning new processes in order to make more money and rebrand their aesthetic.

Client: Ayana Fite, Star of Growing Up Hip Hop on WeTV

CHALLENGE:

Building a notable image autonomous of her father's (Dj Hurricane) infamous career

SOLUTION:

Milan360 organized several press runs where we confirmed tier 1 media outlets and journalists to discuss Ayana Fite's passion for beauty, role on the hit show, GUHHATL, and uncover more about the influencer's future in the industry. 

Activation: WAGS ATLANTA on E! Entertainment Premiere Party, Atlanta Georgia

CHALLENGE:

Confirm tier 1 + tier 2 media outlets and celebrity appearances within 2 weeks of the premiere party.

SOLUTION:

With the event held at O2 Lounge in Buckhead, Milan360 confirmed Billionaire's Row champagne as an event sponsor. Our confirmed media included 11Alive, FreddyO, CBS, Ice Cream Convos, and more. We welcomed Atlanta celebrities and influencers like, Alonzo Arnold (Celebrity Hair Stylist and Social Media Influencer), Mz Shyneka (Radio Host), Karen "KK" King (Love and Hip Hop Atlanta), Lovely MiMi (Love and Hip Hop Atlanta), and more.

Activation: S2 the Brand launch party, Atlanta, GA

CHALLENGE:

Creating a unique and interactive launch party to celebrate the launch of a clothing line inspired by sisterhood and fitness.

SOLUTION:

Milan360 hosted this event at The Loft (one of Atlanta's premiere fitness gyms). We completely remodeled the gym to mirror a comfortable nightclub setting furnished by white, leather couches, build-able bars, and a DJ playing everyones favorite tunes. 

We secured sponsorships from Titos vodka and Evol wine company. Attendees enjoyed a custom liquor menu, vegan popsicles, a vegan donut wall, and performances from a yoga instructor and ballet dance who were modeling some of S2's clothing.

Activation: S2 the Brand launch party, Atlanta, GA

CHALLENGE:

Creating a unique and interactive launch party to celebrate the launch of a clothing line inspired by sisterhood and fitness.

SOLUTION:

Milan360 hosted this event at The Loft (one of Atlanta's premiere fitness gyms). We completely remodeled the gym to mirror a comfortable nightclub setting furnished by white, leather couches, build-able bars, and a DJ playing everyones favorite tunes. 

We secured sponsorships from Titos vodka and Evol wine company. Attendees enjoyed a custom liquor menu, vegan popsicles, a vegan donut wall, and performances from a yoga instructor and ballet dance who were modeling some of S2's clothing.